About Us
We are Sreeleathers
The humble beginning of the brand Sreeleathers dates more than 3 decades ago, when Sri Satyabrata Dey came to Calcutta and started a business of selling footwear from a little shop on Lindsay street.
3+
Decades
300 +
Employees
10
States
250k +
Customers
Our History
Who is Satyabrata Dey ?
In the year 1986, a 100 sq ft store called "3 Lindsay" opened on Lindsay street, in Kolkata. Lindsay street at that time had established stores by renowned national and international footwear retail brands. These brands had big stores, professional offices, strong brand recognition, huge marketing budget, network with powerful people, the list can go on. "3 Lindsay" had one founder, he was the salesman, he was the janitor, he managed the inventory, he was the accountant. This founder was a homeless man taking shelter in the store, he wore one set of damp clothes, walked 1 mile everyday to eat one meal a day for 1 rupee. This is a story of a man who had nothing to lose, this is the journey of Shri Satyabrata Dey.
Many brands boast about being customer-centric but the truth is in order to protect the customer’s interest you have to create a thriving ecosystem and that starts by strengthening the manufacturing unit.
At a time when the industry's biggest players delayed vendor payments, he prioritised his vendor's timely payments. He delivered on his promise of durable footwear to every single customer who came to his small store. While other brands built brands through agencies, he built his brand through his products with one customer at a time. The same customers spoke about their experience, brought more recognition to the store. Gradually more and more customers started coming to him, the people of Kolkata started queueing up to enter this small store. While his finances improved, the store grew but his lifestyle remained the same.
Today the 100 sq ft store is more than 40 thousand sq ft big. The festive line outside that store goes past the other brands on Lindsay street. "3 Lindsay" was renamed, and we now know of the brand as Sreeleathers. No advertising agency, zero presence in shopping malls, no celebrity brand ambassadors! Sreeleathers has not partnered with any e-commerce app, zero outstanding bank loans, consistently beaten industry's inventory turnover ratio, continues to have record breaking footfalls, never has any discount schemes .... Sreeleathers continues to swim against the tide in more ways than one.
Our Leadership
